Giving Thanks for your Multiplex Dollars

Among the people giving thanks for the box office this weekend is Disney, who raked in just over 50 million in the long holiday frame with their family friendly live-action fairytale Enchanted. Little surprise that a kid- and female-friendly film would dominate the holiday box office chart. Bee Movie and Fred Claus also benefited from the increased demand for family viewing.

However it wasn’t just the major studios who enjoyed success. Sony imprint Screen Gems’ This Christmas scored the biggest per-screen average of anything in the top 10, raking in twice its budget on opening weekend.

And after nearly a year of anticipation, moviegeeks around the country were finally able to see the Coen brothers adaptation of No Country for Old Men as it expanded to over 800 screens. Backed with the strongest reviews of the season, the per-screen average for the Miramax-released film was so large, it broke into the top 10.

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