Box Office Recap

i am legend smith stillWill Smith’s newest, I Am Legend, shattered box office records, hauling in 76 million, the most ever for a December opening. The artist formerly known as Fresh Prince stands as one of the only true movie stars of his time, able to open a movie regardless of the genre (The Pursuit of Happyness, Hitch, Shark Tale) - and earn a healthy amount of critical and industry praise at the same time.

Alvin and the Chipmunks 45 million dollar haul had a lot to do with the fact that there were no boycentric kids films out there. A little lesson in movie math for you all - a trailer involving a CG chipmunk putting scat in his mouth + Jason Lee = Success!

The Golden Compass continued to underperform 9 million, a sharp 65% drop from the weekend before. These numbers are bad enough to ask if New Line will adapt the other books in the series, or if they will do so but at a greatly reduced budget.

Enchanted took in another 6 million, and should hit the 100 million milestone in the next two weeks. Amy Adams‘ asking price couldn’t be happier.

And although it was only on 1300 screens, No Country for Old Men pocketed enough change to finish fifth for the weekend, indicating that winning a bunch of critics awards really can help you at the box office.

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